Released on = May 27, 2007, 8:28 am

Press Release Author = KarlaJo Helms / PostcardMania

Industry = Marketing

Press Release Summary = PostcardMania CEO, Joy Gendusa, stands firm in the slush of
growing concerns regarding postage problems, do-not-mail lists and confusing
economics, and urges businesses not to get caught up in the tide but swim against it
and promote harder than ever.

Press Release Body = Clearwater, FL, May 24, 2007- A two cent postage increase and
other postal restrictions now in effect, coupled with pending do-not-mail bills in
state legislatures, probably has some businesses wondering about their future
ability to promote. PostcardMania is not one of them, however, as its owner and CEO
Joy Gendusa staunchly refuses to be intimidated by negative forecasts and instead
peers over the heads of worriers toward the real issue-getting her clients to
continue running through the economic gauntlet with their direct mail postcard
campaigns.

Gendusa says her prediction is that the economy will improve as businesses take
control of their own fate. She is calling for entrepreneurs to disagree with the
pessimistic predictions and master their own income by promoting, and says it's up
to businesses themselves to market to consumers if they want to expand.

According to a United States Postal Service study, postcards were found to have the
highest read rates of all direct mail media, compared to other media such as
letters, flyers and magazines. Considering consumers are hit with over 3,000
advertising messages on a daily basis, having the highest-read-rate percentage
speaks for itself.

The United States Postal Service has new regulations regarding the size and cost of
packages-cost that is more technical, based not only on weight, but shape as well.

Moreover, eleven states currently have do-not-mail bills in their state
legislatures, including New York, Michigan, New Jersey and Texas. If these bills are
passed, a company wanting to send un-requested mail to consumers would need to buy
an updated copy of the state's do-not-mail list and check it against their own
mailing lists - adding unwanted workload to businesses that will curtail
productivity in response to government red tape.

Gendusa remains firm, however, as she counsels her customers to take the bridge over
these troubled bureaucratic waters. "It's all just plain math. If you want business
coming in, you have to put promotions out-a business is a small economy. Businesses
promoting will expand-and so will the economy."

"I don't plan to stop my marketing" said Jon Minor, PostcardMania client and owner
of Minor Moving in Austin, Texas. "Postage rates are like fuel to us, you just build
it into your business as a cost. We actually increased our marketing because the
return on investment on our direct mail postcards is good - in fact, it just went
up."

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which
includes graphic design, printing, mailing list acquisition and mailing services
with free marketing advice. PostcardMania employs over 140 people, has seen positive
expansion every year since its inception and is currently on a 23
million-dollar-revenue run rate for 2007. They have won many awards for their
creativity and marketing farsightedness, such as the MarCom International Awards,
the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster
awards - all of which the underlying theme contributing to their accomplishments is
helping companies all over the nation expand. They print 4 million and mail 2
million postcards representing over 350 business, finance and industrial clients
each week. Visit www.postcardmania.com

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Web Site = http://www.PostcardMania.com

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704